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Vis 29

Advertising Ephemera Collection, ca.1800-ca.1970: A Finding Aid

Baker Library Historical Collections, Harvard Business School, Harvard University

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Harvard Business School, Boston MA 02163.

© President and Fellows of Harvard College

Descriptive Summary

Call No.: Vis 29
Repository: Baker Library Historical Collections, Harvard Business School, Harvard University
Title: Advertising ephemera collection
Date(s): 1800-1970
Quantity: 18 linear feet (45 boxes, 3 map case drawers)
Language of materials: English
Abstract: This artificial collection contains a variety of advertising materials, including trade cards, clipper ship cards, business cards, labels, and posters. Also included are scrapbooks of advertising trade cards and other ephemera, as well as greeting cards, calling cards and rewards of merit.

Provenance:

Trade cards and scrapbooks: Gift of Bella C. Landauer; Samuel Avery; E.A. Woods Fund, A. Hay, New Orleans; J. Marker; James S. Robinson; Essex Institute; Mary E. Osgood, 1935; Marjorie Hair; Helen M. Laws, 1957; heirs of George C. Dempsey; Mrs. P.S. Wolcott; Miss Maud E. Backus; Gutman Library, 2009; also two albums donated by Miss Julia M. Maynard to Widener Library in1940 and one album donated by Herbert Kleist were transferred from Widener Library, 1967. Clipper ship cards: Gift of Charles H. Taylor. Labels: Gift of heirs of George C. Dempsey; New England Historical Genealogical Society; and transfer from Groom Collection, 1979. Italian advertising posters: Gift of Prof. Pearson Hunt, 1955. Source of some materials unknown.

Processing Information:

Processed: July 2001
By: Margaret Hale
Processed: October 2013
By: Christine Riggle
Processing note: Materials were reviewed and grouped together into the "Advertising Ephemera Collection" in 2001. Much of the material was rehoused and some reprocessing done in 2000-2001. Select trade cards were rehoused, scanned, and cataloged in 1999–2001.

Conditions Governing Access:

Some material may be stored offsite. Please contact histcollref@hbs.edu for more information.

Preferred Citation:

Cite as: Advertising Ephemera Collection. Baker Library Historical Collections. Harvard Business School.

Series Outline

The collection is arranged in the following series:

Scope and Content Note:

This artificial collection contains a variety of advertising materials, including trade cards, clipper ship cards, business cards, labels, and posters. Also included are scrapbooks of advertising trade cards and other ephemera, as well as greeting cards, calling cards and rewards of merit. Advertising materials are organized into series by type of material. Various indexes are available through the reading room for accessing materials within most series.

Container List


bak00232